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Showcasing the new web experience for 2013, this video is used to promote the new features of the updated Mercedes-Benz Canada web site.
This 2 minute promotional video was created in Adobe After Effects with supporting assets such as the MacBook, iPad and iPhones modeled in 3D Studio Max and rendered with Element 3D inside After Effects.Motion Graphics2013 -
This motion piece was used to kick off a complete re-branding of The Weather Network web and mobile experience. It serves to build an emotive connection with the audience to bring a glimpse of what the creative team wanted to accomplish in their final designs.Art Direction, Motion Graphics2013 -
Infiniti USA commishioned a series of video featurettes showcasing their new line-up and the impressive technological advancements that put them ahead of their competition.
This video is the first in the series and features their back-up collision warning system.
Created in 3D Studio Max and composited in Nuke.Motion Graphics2013 -
Scotiabank's International web pageArt Direction, UI/UX2013 -
One of six featurettes created to promote the development of the new mobile app for Sears Canada.
This piece was created in After Effects.Art Direction, Motion Graphics2013 -
Tasked to redefine the ATM banking experience for Citibank ATMs world wide, the Toronto Critical Mass team created a kiosk user interface with dynamic motion pieces embedded that all served to bring warmth to and humanize a traditionally very autonomous user experience.
Created with 3D Studio Max, After Effects and Photoshop.Art Direction, Motion Graphics2013 -
To coincide with Scotiabank's "Richness is..." television and print campaigns, we created a dynamically changing home page experience to showcase the new ads as well as provide more information.Art Direction2013 -
Created from individual still images, this motion piece brings Citi Commercial Banking site concepts to life by simulating the way the various pages would transition when they were deployed. Creating a motion concept like this gave the client a very close approximation of the final outcome opening the door for collaborative input without spending any time in development.
Cinema 4D and After Effects.Motion Graphics2013 -
Monster redesignArt Direction2013 -
The client wanted a centerpiece visual element to anchor their new rewards site. A single image of a man surfing in Hawaii was chosen that represented the freedoms and luxurious possibilities that rewards points would culminate to.
This single image was then animated in After Effects, bringing it to life and adding a kinetic element to a static web experience.Motion Graphics2013 -
Pizza Hut Microsite for their Ultimate Wingman campaignArt Direction2013 -
Lava Tickets RebrandArt Direction, UI/UX2013 -
Lise Watier MicrositeArt Direction2013 -
RedBox site designArt Direction, UI/UX2013 -
Adidas Shop US Site DesignArt Direction, UI/UX2013